Rome Boulevard is Tubing and Twittering

If you think YouTube is just for college kids, think again.  A host of educational, promotional, and corporate videos make their home on YouTube first before going the official publishing route building buzz, anticipation, and maintaining an open forum of communication with viewers. Plus the ability to embed keyword-rich content and links back to a website are invaluable for increasing “findability”. The ease of posting, emailing, or sending a link back to the video makes that sort of “viral sharing” easy and inviting.

Rome Boulevard is making the most of this phenomenon.  Check out 3-D animated drawings of Phase One: The Boardwalk on the Boulevard YouTube Channel.

To capitalize on the democratizing effect of Twitter and the accessibility of executives big and small, Rome Boulevard is now tweeting. By building a community of friends, media outlets, potential tenants, and similar projects, developers have access to an even more conversational medium,  a way to create buzz and generate potential leads, and a forum to receive information about the industry that may be helpful in decision making or sales pursuits.

If you’d like to watch this case study unfold, subscribe to the videos and you’ll be notified when there are updates,sign up for a twitter account (takes about a minute) and follow the Boulevard.

What is your business? Can it benefit from going social? What are you hesitant about?