Comments on: The Information Stream http://www.steele-agency.com/2009/05/the-information-stream/ Digital Marketing, Social Media, Web Development, QR Code Solutions, Digital Advertising in Northwest Georgia Fri, 10 Sep 2010 03:23:31 +0000 hourly 1 By: Tricia http://www.steele-agency.com/2009/05/the-information-stream/comment-page-1/#comment-108 Tricia Sun, 09 Aug 2009 21:05:57 +0000 http://www.steele-agency.com/?p=534#comment-108 I’ve found when talking to business leaders/decision makers/owners that it is overwhelming to tell them about the opportunities that exist within social media applications. That’s why I like this Stream article from TechCrunch so much (see Jump Into the Stream link above). Instead of thinking about Twitter, Facebook, LinkedIn, etc like an inbox that has to be cleared out, these social networking tools are meant to be used at your point of need: to find a friend, to find what your competitors, suppliers or customers are doing, to post a job and get industry focused news. Now, certainly if the goal is to use social media as a marketing tool, it will be important to build the maintenance of your presence into the actual workflow of your existing business structure. And it may be worth considering your social media forays as a customer service mechanism first, rather than a PR outlet. Your customers are in the stream, wanting to know about things, wanting fast efficient ways to find an answer to a problem or to share a success with each other. Meet them there. I’ve found when talking to business leaders/decision makers/owners that it is overwhelming to tell them about the opportunities that exist within social media applications. That’s why I like this Stream article from TechCrunch so much (see Jump Into the Stream link above).

Instead of thinking about Twitter, Facebook, LinkedIn, etc like an inbox that has to be cleared out, these social networking tools are meant to be used at your point of need: to find a friend, to find what your competitors, suppliers or customers are doing, to post a job and get industry focused news.

Now, certainly if the goal is to use social media as a marketing tool, it will be important to build the maintenance of your presence into the actual workflow of your existing business structure. And it may be worth considering your social media forays as a customer service mechanism first, rather than a PR outlet. Your customers are in the stream, wanting to know about things, wanting fast efficient ways to find an answer to a problem or to share a success with each other. Meet them there.

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