A Question for Our Clients and Readers

First, a disclaimer: yes, our clients are diverse. Among others, we serve a weight-loss company, insurance company, bank, and manufacturer. However, you all have at least two things in common: you want to serve your customers, and you want to succeed financially in a tough economy.

With that in mind, consider how the current shift in marketing and advertisement could benefit your particular business. All the buzz words – engagement, conversation, social media, webbed – boil down to one reality. Marketing is now a two-way street, giving consumers just as much time to talk as businesses. Fortune 500 companies from Coca-Cola to the Marriot are learning what small town businessmen have always known: relationships equal sales. For large and small businesses, blogs are just part of the shift.

So here’s the question: how can we help fill the gaps? Maybe you’ve got a Facebook account but need help creating applications for your business. Maybe you want to start a blog for customer questions but aren’t sure where to start. Or maybe you’re still wondering why all this is necessary. Let us know!

Furthermore, if you happen to have particular expertise in, say, podcasts or twitter, feel free to share tips and success stories.

Most of all, if you disagree with “engagement” as a marketing strategy, say so.

Let’s talk.