Etowah Employment Unveils New Web Presence

We are pleased to announce the newly redesigned and expanded web presence for Employment Innovations, doing business as Etowah Employment.

The Staffing Agency  came to us with a few goals in mind. One, they knew that they had two entirely different markets: job seekers and employers.  Even deeper, they wanted to showcase their reputation for maintaining a high quality staffing inventory through the use of skills testing and career assessments so as to attract the best and brightest talent and employers who wouldn’t settle for anything less.

Further, they wanted to capitalize on their experience with large firms and the differences that come working with a locally-owned and locally-controlled staffing agency.  In our development phase, we learned that much of what Etowah does is custom for their clients – from payroll idiosyncrasies to timing to forms.  They support some of the largest national and regional manufacturers because they don’t work through multiple layers of decision making.  This was important for us to focus on through the use of natural language, case studies, and building multiple avenues of for potential customers to interact with the company.

Meanwhile, they are also proud of their professionalism and wanted a website and extended web presence that looked amazing, felt clean and crisp, and provided relevant information in an easy-to-navigate place.

Website

As the cornerstone and engine of any digital marketing strategy, the EtowahEmployment.com website is built to grow.  Employers have access to an HR blog, video resumes of potential hires, and case studies from other industries.  Employees are encouraged to actively participate on the Staffing blog, submit online applications, and peruse and respond to job postings.  Dynamic xml mapping and SEO provisions allow the client to build content in the future that is indexed by search engines and assigned relevant titles, descriptions, and keywords for optimal find-ability.

Twitter

The @EtowahEmploy twitter account is also aimed at informing both markets: job seekers will get real-time updates of job availabilities and helpful information and employers will gain access to a myriad of links and resources to make their jobs easier.  Every article published on either blog is built with the option to publish to twitter, making our client’s life easier as they seek to build their web content and stay in touch with customers.

HR Connections Email Newsletter

The client needed a way to share some of the great articles they discover month to month as well as a way to share content written on the blog.  The HR Connections newsletter is positioned to become a monthly resource for employer decision makers and human resources professionals in order to keep them informed of new trends, tax issues, or other labor-related statistics and information.  Sign up for the newsletter in order to stay up-to-date.

LinkedIn

We build keyword-optimized LinkedIn profiles for upper management and an Etowah Employment company profile for the purpose of business development.  As web analytics demonstrate the most relevant search terms, these pages will be updated to remain as relevant as possible.  As a tool to recruit new employers, the blog has been seemlessly integrated into the LinkedIn presence so that any new articles are automatically fed to our client’s LinkedIn community.

Web Analytics

By analyzing server logs of our client’s site before our redesign and closely monitoring traffic and actions over the next months, we will be able to continually refine the site’s relevance to those searching for our client’s services. As the backbone of our ongoing web strategy, custom reports have been built to effectively determine the performance of each page of content.  We believe true web performance is measured in conversions from visitor to lead or to customer, not just in numerical “hits” or visits.  Therefore, we will continue to measure our conversion rates and adjusting our client’s web presence in an effort to continually increase these rates.