Traditional Print Analytics

In today’s economy, spending money on advertising and marketing is more difficult to justify without seeing measurable results. While most traditional marketing channels are seen as a beneficial, it is also a gamble.  Now it no longer has to be. You can see the reach and profit of traditional advertising sooner and clearer.

Thanks to URL and PURL Cross Media Campaigns and the integration of QR Codes into traditional print, being able to see tangible results of traditional media is within your reach.

URL Cross Media Campaigns analysis allows you to see how many people out of total number of mailers you sent responded to your campaign. This creates a much greater rate of participation in your marketing material because all that’s required from the recipient is a simple web visit verses a phone call or physical visit. Having them provide their own information to you not only gives you more measurable data, but also creates permission-based marketing that allows the opportunity for many more leads than a standard mailer.

With personalized URL campaigns, the measurement can be as real-time as you’d like.  Sales people can be notified by text or email when particular respondents login to their personal url and they can follow up immediately right while the person is participating with your content!

QR Codes have many different ways to transmit information, and QR codes that bring phone users back to an web landing page are a measurable use of this exciting new technology. Once a landing page is developed, the analytics works much like web analytics. You can see what people visit, through which mobile carrier, at what time, and how they interact with your information, giving you a way to brand your digital identity through already great traditional print channels.

Contact Us today for more information.