Steele Agency

Client Feedback: You all have at least two things in common: you want to serve your customers, and you want to succeed financially in a tough economy. What do you think of all this “engagement” marketing? Where are the gaps in your marketing effectiveness?

Questions to ask when pondering and planning for a corporate blog with links to success stories of all kinds.

Here’s one good reason your company needs a blog – all the big dogs are doing it. However, even small businesses can reap the benefits of blogs.

If you asked your grandmother where she gets her aspirin, she could name the owner, managers and teenage store clerks – along with their quirks and personalities. She’s what marketers call a loyal shopper – someone who wouldn’t dream of going to any other drug store than the Rite Aid two miles away, where she’s been going since 1980. While this may sound counter-intuitive, Facebook marketing is just as old-fashioned. Facebook is about long-term relationships with customers, not rapid one-time sales.

Western media says Twitter had a large role in recent Iranian protests. The facts say that’s only part of the story. A (brief) history on the conflict and how twittering replaced mainstream journalism in a day.