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<channel>
	<title>Steele Agency &#187; Richard Royal</title>
	<atom:link href="http://www.steele-agency.com/author/rroyal/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.steele-agency.com</link>
	<description>Digital Marketing, Social Media, Web Development, QR Code Solutions, Digital Advertising in Northwest Georgia</description>
	<lastBuildDate>Thu, 09 Sep 2010 21:33:13 +0000</lastBuildDate>
	
	<language>en</language>
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			<item>
		<title>Wordpress Simple Survey</title>
		<link>http://www.steele-agency.com/2010/08/wordpress-simple-survey/</link>
		<comments>http://www.steele-agency.com/2010/08/wordpress-simple-survey/#comments</comments>
		<pubDate>Tue, 03 Aug 2010 20:08:36 +0000</pubDate>
		<dc:creator>Richard Royal</dc:creator>
				<category><![CDATA[Labs]]></category>

		<guid isPermaLink="false">http://www.steele-agency.com/?p=2251</guid>
		<description><![CDATA[
																					Wordpress Simple Survey is a plugin that allows for the creation of a survey, quiz, or questionnaire and the tracking of user submissions. The plugin is jQuery based which allows users to seamlessly and in graphically appealing manner, take the quiz without reloading the page. The survey questions and answers can be weighted so that some questions or answers count [...]]]></description>
			<content:encoded><![CDATA[
																					<p>Wordpress Simple Survey is a plugin that allows for the creation of a survey, quiz, or questionnaire and the tracking of user submissions. The plugin is jQuery based which allows users to seamlessly and in graphically appealing manner, take the quiz without reloading the page. The survey questions and answers can be weighted so that some questions or answers count more than others, or all weights can be set to 1, so that each question counts the same. Once a quiz is submitted, the user is taken to a predefined URL based on their score range. The plugin can also keep a record of all submissions and email results to a predefined email address.</p>
<h2>Uses</h2>
<p style="text-align: center;"><img title="Diagram" src="http://www.steele-agency.com/wp-content/uploads/2010/08/Diagram.png" alt="" /></p>
<h2>Demo</h2>
<p>

	<script language="javaScript" type="text/javascript">
	
	function checkform(form){

		if (form.name.value == "") {
			alert( "Please enter your name." );
			form.name.focus();
			return false ;
		}

		if (form.email.value == "") {
			alert( "Please enter a valid email address." );
			form.email.focus();
			return false ;
		}


		str = form.email.value;
		var at="@";
		var dot=".";
		var lat=str.indexOf(at);
		var lstr=str.length;
		var ldot=str.indexOf(dot);
		if (str.indexOf(at)==-1){
			alert("Please enter a valid email address.");
			return false;
		}

		if (str.indexOf(at)==-1 || str.indexOf(at)==0 || str.indexOf(at)==lstr){
			alert("Please enter a valid email address.");
			return false;
		}

		if (str.indexOf(dot)==-1 || str.indexOf(dot)==0 || str.indexOf(dot)==lstr){
			alert("Please enter a valid email address.");
			return false;
		}

		if (str.indexOf(at,(lat+1))!=-1){
			alert("Please enter a valid email address.");
			return false;
		}

		if (str.substring(lat-1,lat)==dot || str.substring(lat+1,lat+2)==dot){
			alert("Please enter a valid email address.");
			return false;
		}

		if (str.indexOf(dot,(lat+2))==-1){
			alert("Please enter a valid email address.");
			return false;
		}

		if (str.indexOf(" ")!=-1){
			alert("Please enter a valid email address.");
			return false;
		}

		return true;
	}
	</script>

	<div id="wpss_survey">
	  <div class="form-container ui-helper-clearfix ui-corner-all">
		<h2>Marketing Survey </h2>
	    <div id="progress"><label id="amount">0%</label>
			<p class="pgress">Progress:</p></div>
			<form id="wpssform" action="http://www.steele-agency.com/?wpss-routing=results"  method="post" onsubmit="return checkform(this);"><div id="panel1" class="form-panel">
					<fieldset class="ui-corner-all">
	
						<p class="form_question">I prefer a basic, conservative approach to digital advertising, at least until I get my feet wet?<br /></p>
						<div class="answer"><input type="radio" name="group0" value="0"><label>A. True <br /></label><input type="radio" name="group0" value="1"><label>B. False <br /></label>
						</div>
					</fieldset>

				</div><div id="panel2" class="form-panel ui-helper-hidden">
					<fieldset class="ui-corner-all">
	
						<p class="form_question">I prefer a casual, friendly approach to digital advertising targeted at specific demographics?<br /></p>
						<div class="answer"><input type="radio" name="group1" value="0"><label>A. True <br /></label><input type="radio" name="group1" value="1"><label>B. False <br /></label>
						</div>
					</fieldset>

				</div><div id="panel3" class="form-panel ui-helper-hidden">
					<fieldset class="ui-corner-all">
	
						<p class="form_question">I prefer using cutting edge technologies in digital advertising that serve as both an attention getter and to target specific demographics?<br /></p>
						<div class="answer"><input type="radio" name="group2" value="0"><label>A. True <br /></label><input type="radio" name="group2" value="1"><label>B. False <br /></label>
						</div>
					</fieldset>

				</div>
			<div id="thanks" class="form-panel ui-helper-hidden">

				<fieldset class="ui-corner-all">

				<h3>Click submit and be taken to information about the marketing style that is right for you.</h3>
				<input type="hidden" name="routing" value="true">		
				
				

		<div class="infoForm">

		<label for="name">Name*:</label> <input type="text" name="name" /><br />
		<label for="email">Email*:</label> <input type="text" name="email" />

		<input type="hidden" name="tracking" value="yes">

		</div>

		

				<input id="submitButton" type="submit" value="Calculate Results">
				</fieldset>

			</div>
			<button id="next">Next &gt;</button><button id="back" disabled="disabled">&lt; Back</button>
		</form>
		</div>
	</div>
	
		<script type="text/javascript">

			var back=0;
			$(function() {

				($(this).attr("id") == "panel1") ? null : $("#next").attr("disabled", "disabled");
				
				$("input").change(function(){
					$("#next").removeAttr("disabled");
				});

				//call progress bar constructor
				$("#progress").progressbar({ change: function() {
				
					//update amount label when value changes			
					$("#amount").text(Math.round($("#progress").progressbar("option", "value")) + "%");
				} });

			
				//set click handler for next button
				$("#next").click(function(e) {
				  
					//stop form submission
					e.preventDefault();
				  
					if(back<0) back++;

					//look at each panel
					$(".form-panel").each(function() {
					  
						//if it is not the first panel enable the back button
						($(this).attr("id") != "panel1") ? null : $("#back").attr("disabled", "");
						
						// #next only after input, or question revisited
						$("#next").attr("disabled", "disabled");
						if(back<0) $("#next").removeAttr("disabled");
			

									
						//if the panel is visible fade it out
						($(this).hasClass("ui-helper-hidden")) ? null : $(this).fadeOut("fast", function() {
						  
							//add hidden class and show the next panel
							$(this).addClass("ui-helper-hidden").next().fadeIn("fast", function() {
							  
								//if it is the last panel disable the next button
    							($(this).attr("id") != "thanks") ? null : $("#next").attr("disabled", "disabled");	
					
																
								//remove hidden class from new panel
								$(this).removeClass("ui-helper-hidden");
								
								//update progress bar
								$("#progress").progressbar("option", "value", $("#progress").progressbar("option", "value") + 33.3333333333);
							});
						});
					});
				});			
				
				//set click handler for back button
				$("#back").click(function(e) {
				  
					//stop form submission
					e.preventDefault();

					back-=1;
					
					//look at each panel
				  $(".form-panel").each(function() {
					  					
					  	//if it is not the last panel enable the next button
						$("#next").removeAttr("disabled");
						($(this).attr("id") != "thanks") ? null : $("#next").attr("disabled", "");
					  
						//if the panel is visible fade it out
					  	($(this).hasClass("ui-helper-hidden")) ? null : $(this).fadeOut("fast", function() {
						  
							//add hidden class and show the next panel
							$(this).addClass("ui-helper-hidden").prev().fadeIn("fast", function() {
							
							  	//if it is the first panel disable the back button
    							($(this).attr("id") != "panel1") ? null : $("#back").attr("disabled", "disabled");
										
								//remove hidden class from new panel
								$(this).removeClass("ui-helper-hidden");
								
								//update progress bar
								$("#progress").progressbar("option", "value", $("#progress").progressbar("option", "value") - 33.3333333333);
							});
						});
					});
				});					
			});


		</script></p>
<h2>Screenshots</h2>
<p><a href="http://www.steele-agency.com/wp-content/uploads/2010/08/Screenshot.png">Screenshot 1</a><br />
<a href="http://www.steele-agency.com/wp-content/uploads/2010/08/Screenshot-1.png">Screenshot 2</a><br />
<a href="http://www.steele-agency.com/wp-content/uploads/2010/08/Screenshot-2.png">Screenshot 3</a><br />
<a href="http://www.steele-agency.com/wp-content/uploads/2010/08/Screenshot-3.png">Screenshot 4</a><br />
<a href="http://www.steele-agency.com/wp-content/uploads/2010/08/Screenshot-WP-Simple-Survey-Options-‹-Wordpress-3.01-—-WordPress-Google-Chrome.png">Screenshot Backend 1</a><br />
<a href="http://www.steele-agency.com/wp-content/uploads/2010/08/Screenshot-WP-Simple-Survey-Results-‹-Wordpress-3.01-—-WordPress-Google-Chrome.png">Screenshot Backend 2</a></p>
<h2>Notes</h2>
<p style="display: block;font-family: 'Lucida Grande', Verdana, Arial, 'Bitstream Vera Sans', sans-serif;font-size: 20px;height: 34px;line-height: 28px;vertical-align:middle;">User&#8217;s Score = &#8721;( QuestionWeight<sub style="vertical-align:sub">n</sub> * AnswerWeight<sub style="vertical-align:sub">n</sub> )</p>
<p>The program is very picky about the input (question and route format). If questions and routes are setup and when a user clicks submit, they are not taken anywhere, then there is a <strong>syntax error</strong>. If necessary, copy the example questions into the boxes and then change the questions and weights manually while leaving the brackets and newlines in place.</p>
<h2>Download</h2>
<p style="text-align: center;"><a href="http://downloads.wordpress.org/plugin/wordpress-simple-survey.zip"><img src="http://www.steele-agency.com/wp-content/uploads/download_latest14.png" border="0" alt="" /></a></p>
<p>LICENSE:<br />
This program is free software; you can redistribute it and/or modify it.</p>
<p>THE SOFTWARE IS PROVIDED “AS IS”, WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.steele-agency.com/2010/08/wordpress-simple-survey/feed/</wfw:commentRss>
		<slash:comments>55</slash:comments>
		</item>
		<item>
		<title>FreshBooks Wordpress Widget</title>
		<link>http://www.steele-agency.com/2010/06/freshbooks-wordpress-widget/</link>
		<comments>http://www.steele-agency.com/2010/06/freshbooks-wordpress-widget/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 20:12:42 +0000</pubDate>
		<dc:creator>Richard Royal</dc:creator>
				<category><![CDATA[Labs]]></category>
		<category><![CDATA[our work]]></category>
		<category><![CDATA[php]]></category>

		<guid isPermaLink="false">http://www.steele-agency.com/?p=2012</guid>
		<description><![CDATA[A widget that displays your team's total billed hours as recorded in Freshbooks. ]]></description>
			<content:encoded><![CDATA[
																					<h3>As avid users of Freshbooks web-based accounting software, we are always  looking for ways to integrate our project tracking and accounting in  fun and useful ways.  This plugin creates a simple sidebar widget that outputs the total hours billed for a FreshBooks account. Our website reflects the real-time prod<strong>uctivity of our co</strong>ntractors and staffers. This is just one more way to offer transparency to our clients. Read more about the plug-in and download it below.</h3>
<p>Note: You will need the <strong>API URL</strong> and <strong>API token</strong> for your FreshBooks account, see <a href="http://developers.freshbooks.com/">http://developers.freshbooks.com/</a></p>
<p>Your FreshBooks API URL has a single point of entry, derived from your account URL:</p>
<blockquote><p>https://sample.freshbooks.com/api/2.1/xml-in</p></blockquote>
<p>After enabling API access for your account, you&#8217;ll be given a unique authentication token. The admin user, and each staff member, has an API token. The admin user&#8217;s authentication token can be found on the &#8220;enable FreshBooks API&#8221; page. The staff token can be found on each staff member&#8217;s Profile page, or on the Edit Staff page (for admin only). At this time, staff members have limited access to the API (see the individual method pages for details).</p>
<p>Please note your authentication token is based on your account password. If your password changes, so will your authentication token.</p>
<p>To use this widget, install the plugin and then in the widgets setup admin area drag the &#8220;Freshbooks Widget&#8221; to a sidebar. Input your Title, API URL, and API token. Note, using the Freshbooks Admin API token will return the number hours billed by the Admin user and all the Staff accounts associated with the Admin account (the entire team), whereas inputing a Staff token will output the hours billed by that staff user only.</p>
<h2>Screenshots</h2>
<p style="text-align: center;"><img class="aligncenter" src="/media/apps/freshbooks_widget/screenshot-1.png" alt="" /><br />
<img src="/media/apps/freshbooks_widget/screenshot-2.png" alt="" /></p>
<hr /><strong>Note</strong>: PHP will produce a warning if it is operating in &#8220;safe_mode&#8221; which will look something like this:</p>
<blockquote><p>Warning: curl_setopt() [function.curl-setopt]: CURLOPT_FOLLOWLOCATION cannot be activated when in safe_mode or an open_basedir is set in /home/public_html/wp-content/plugins/freshbooks-widget/library/FreshBooks/HttpClient.php on line 79</p></blockquote>
<p>Check with your host provider to turn-off &#8220;safe_mode&#8221; if this warning appears.</p>
<p>Thanks to developer: Milan Rukavina for providing a PHP5 library for the <a href="http://developers.freshbooks.com/overview/">FreshBooks API</a>. Saves the time of dealing with XML calls directly. Available at: <a href="http://code.google.com/p/freshbooks-php-library/">http://code.google.com/p/freshbooks-php-library/</a></p>
<p style="text-align: center;"><a href="/media/apps/freshbooks_widget/freshbooks-widget.1.0.zip"><img class="aligncenter" src="/wp-content/uploads/download_latest.png" alt="" /></a></p>
<p style="text-align: center;">Wordpress 2.8 and up.</p>
<hr />LICENSE:</p>
<p>This program is free software; you can redistribute it and/or modify it.</p>
<p>THE SOFTWARE IS PROVIDED &#8220;AS IS&#8221;, WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.steele-agency.com/2010/06/freshbooks-wordpress-widget/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Website 101: The Sitemap</title>
		<link>http://www.steele-agency.com/2010/05/website-101-the-sitemap/</link>
		<comments>http://www.steele-agency.com/2010/05/website-101-the-sitemap/#comments</comments>
		<pubDate>Mon, 24 May 2010 14:51:25 +0000</pubDate>
		<dc:creator>Richard Royal</dc:creator>
				<category><![CDATA[Web & Tech News]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[web 101]]></category>

		<guid isPermaLink="false">http://www.steele-agency.com/?p=1956</guid>
		<description><![CDATA[A sitemap is a structured list of all pages within a website. If your content is not organized in a clear and standardized way, the user will leave your site frustrated and uninterested in your brand.Read more to learn how to build a sitemap and how search engines use them to share your content. ]]></description>
			<content:encoded><![CDATA[
																					<p>A sitemap is a structured list of all pages within a website. It is the table of contents for your web presence and is crucial both during the planning phase of a website and for the end user experience. The sitemap foundation becomes the page navigation that dictates the user experience. If your content is not organized in a clear and standardized way, the user will leave your site frustrated and uninterested in your brand.</p>
<p>Often, a sitemap is completely separate from the look and feel of a business website.  So, while the sitemap is a critical starting place to get you thinking about your web project, it doesn&#8217;t dictate that your site will be &#8220;boring&#8221;. On the flip side, a website that is graphically appealing or full of pizazz may still come off as a smoke and mirrors magic trick if the user does not know what information is available or how to find what they are looking for.</p>
<h2>Visualization</h2>
<p>A sitemap can be viewed in two ways:</p>
<ol>
<li>
<h4>A list format &#8211; this is like a table of contents in a book.</h4>
<p>Think text book:  the information is grouped by chapter and each chapter has a few subsections.  In the web world, we call the chapters &#8217;superpages&#8221; and the sections &#8220;subpages&#8221;.</li>
<li>
<h4>A graphical map format &#8211; this is more like a mind map.</h4>
<p>Surprising, this can be dangerous. It looks great to present the end user with a visual map of your website, but during the planning phase of a website, it might become too easy to leave areas of your map too vague or to navigate a user through a series of pages without providing them a &#8220;map back&#8221; to main content.</li>
</ol>
<h5><strong><span style="color: #993300;">Most important for anyone planning a website creation or redesign:  Not throughly planning out your website beforehand is an expensive disaster waiting to happen. <em>Even when you are using great CMS technology. </em><br />
</span></strong></h5>
<p>Users love a new and engaging experience, but from the business world they expect a few constants:</p>
<ul>
<li>An &#8220;About Us&#8221; page: This should always be near a top-level page if not a superpage. It can be named something more clever as long as users will understand that the page is about your company.</li>
<li>At least one top-level superpage devoted to your company&#8217;s products or services.</li>
<li>A &#8220;Contact Us&#8221; page: Many times, users only go to your website to get up-to-date contact information. Remember, younger people are much less likely to use a phone book. Make this easy: don&#8217;t put up walls around the information your readers are looking for.</li>
</ul>
<h2>A Conceptual Template</h2>
<div style="float:right;padding-right:10px;"><img src="/wp-content/uploads/2010/5/sitemap_example.png" alt="" width="333" height="250" /></div>
<ul>
<li>Home</li>
<li>About Us
<ul>
<li>Our History</li>
<li>Our Staff</li>
</ul>
</li>
<li>Our Services
<ul>
<li>Service A</li>
<li>Service B</li>
<li>Get A Quote</li>
</ul>
</li>
<li>Submit Your Order</li>
<li>Latest News</li>
<li>Contact Us</li>
</ul>
<p>Search engines have become increasingly good at recognizing legitimate businesses verses imitators by viewing a website&#8217;s sitemap and analyzing the content of each page. A well-structured site means that when a user searches for your company name, or related products and services in your area in order to buy and submitting orders for a specific product, your website is more likely to rank highly.</p>
<p>In fact, depending on your market, <em>your Homepage, About Us, and Contact Us might all be listed in a search engine result so that users have one-click access.<br />
</em></p>
<h2>XML Sitemap and SEO</h2>
<p>Sitemaps are crucial when planning a website, but they do not have to be set in stone. One important aspect of the technologies we use is the ability for our clients to grow their website. This means that as a company expands and adds a service or adds a second type of service or product,  corresponding pages can easily be added to the website and and the content modified appropriately:</p>
<ul>
<li>Home</li>
<li>About Us
<ul>
<li>Our History</li>
<li>Our Staff</li>
</ul>
</li>
<li>Our Services
<ul>
<li>Service A
<ul>
<li>Type I</li>
<li>Type II</li>
</ul>
</li>
<li>Service B</li>
<li>Service C</li>
<li>Get A Quote</li>
</ul>
</li>
<li>Submit Your Order</li>
<li>Latest News</li>
<li>Contact Us</li>
</ul>
<p>If a site has been structured correctly, search engines will pick-up on the addition and re-index your site accordingly. One last important step in Search Engine Optimization (SEO) is the existence of a properly formatted .XML sitemap that lives off-menu in the root directory of your website hosting server.</p>
<p>Check out <a href="http://www.steele-agency.com/sitemap.xml">Steele Agency&#8217;s XML sitemap</a>.</p>
<p>As you can see, its a complicated array of URL&#8217;s and priorities, where superpages are given top priority and blog posts are given lower priority, which tells search engines to list your Homepage, About Us, and Contact Us pages first in their search listings.</p>
<p>Because this is one thing all the major search engines agree upon, there is a standard protocol for generating and submitting these links, and thus a we can build functions into your website that automatically update and submit a properly formated XML sitemap.</p>
<h2>Final Notes</h2>
<ul>
<li>When building a sitemap, start with a structure that is unlikely to change, but that will allow room for growth.</li>
<li>Do not get in the habit of changing top-level pages, as Search Engines will take note and assume your content is unreliable and rank your website &#8211; and thus your digital presence &#8211; poorly.</li>
<li>The sitemap can contain sections, for example, adding a top-level page call Blog or Recent News is understood as meaning that articles will be posted and displayed in that section.</li>
<li>Every user experiences your site differently. Some may like your menu navigation and the way it reflects the organization of your content; however some people may prefer a simple organized list posted somewhere off-menu, for example: <a href="http://www.steele-agency.com/about-us/sitemap/">View Our User-Friendly Sitemap</a></li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://www.steele-agency.com/2010/05/website-101-the-sitemap/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What is PHP?</title>
		<link>http://www.steele-agency.com/2010/01/what-is-php/</link>
		<comments>http://www.steele-agency.com/2010/01/what-is-php/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 20:27:17 +0000</pubDate>
		<dc:creator>Richard Royal</dc:creator>
				<category><![CDATA[Web & Tech News]]></category>
		<category><![CDATA[interactive marketing]]></category>
		<category><![CDATA[php]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://www.steele-agency.com/?p=1160</guid>
		<description><![CDATA[This powerful but simple tool allows dynamic information to be reached or calculated and then translated into something a browser understands in real time.  Richard breaks down this complexity into easy to understand diagrams and analogies. ]]></description>
			<content:encoded><![CDATA[
																					<p>We talk a lot about  <strong>Web 2.0</strong> technologies with our clients, but we rarely speak to the specific and complex technical aspects of our work. Of course, most people care and want to know that their information is secure and professionally presented, but not often enough do we get to experience the joy of explaining in painstaking detail the exact nature of computer protocol and web design.</p>
<h2>&lt;?PHP ?&gt;</h2>
<p><a href="http://www.php.net/"><img class="alignright" title="PHP chart" src="http://www.steele-agency.com/wp-content/images/phplogo.png" alt="PHP Chart" width="180" height="95" /></a></p>
<p>PHP  is a hypertext preprocessor, meaning that its function is to produce something functional; in this case HTML, the markup language that web browsers understand. This allows dynamic information to be reached or calculated and then translated into something a browser understands in real time. Without this capability, websites would be very static, non-interactive, and incapable of providing unique experiences for each viewer. Imagine a world without web-based client logins, bill-pay, or online forums like Facebook and Twitter.</p>
<h2>Order Of Events</h2>
<p>PHP is a scripting language that is hosted on a server and is executed by the server stack when a website is accessed.</p>
<p style="text-align: center;"><img class=" aligncenter" title="PHP chart" src="http://www.steele-agency.com/wp-content/images/chart.jpg" alt="PHP Chart" width="496" height="243" /></p>
<p>PHP can grab information stored in databases, talk to other computers and programs, and execute its own internal mathematical and logical functions in real time and produce the HTML website you see on your screen. In fact, this page you&#8217;re viewing now was highly preprocessed using PHP the moment you visited the page!</p>
<h2>PHPrimer</h2>
<p>A standard static webpage has the form:</p>
<p style="text-align: center;"><img class=" aligncenter" title="PHP chart" src="http://www.steele-agency.com/wp-content/images/html1.png" alt="PHP Chart" width="302" height="194" /></p>
<p>On a web server, a preprocessed web page looks more like:</p>
<p style="text-align: center;"><img class=" aligncenter" title="PHP chart" src="http://www.steele-agency.com/wp-content/images/html2.png" alt="PHP Chart" width="305" height="194" /></p>
<p>where $data may refer to information from a database or even a function that adds numbers together. Static HTML is incapable of this functionality. Most importantly, a user&#8217;s web browser only sees the result of the executed function. For example, if $data was a function that calculated the number of city residents that ordered a particular meal from a certain restaurant, then the browser would only see:</p>
<p style="text-align: center;">
<p style="text-align: center;"><img class=" aligncenter" title="PHP chart" src="http://www.steele-agency.com/wp-content/images/html3.png" alt="PHP Chart" width="337" height="194" /></p>
<p>A simple diagram and a simple example, but a powerful tool in the web arsenal.</p>
<p style="text-align: center;">
<p style="text-align: left;">
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		<title>Open Source CMS, Drupal takes the Reins at WhiteHouse.gov</title>
		<link>http://www.steele-agency.com/2009/11/open-source-drupal-whitehouse/</link>
		<comments>http://www.steele-agency.com/2009/11/open-source-drupal-whitehouse/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 23:07:33 +0000</pubDate>
		<dc:creator>Richard Royal</dc:creator>
				<category><![CDATA[Commentary]]></category>

		<guid isPermaLink="false">http://www.steele-agency.com/?p=880</guid>
		<description><![CDATA[Last month, the White House re-launched its figurehead web presence, WhiteHouse.gov featuring among other changes, a switch from a proprietary Content Management System (CMS) to Drupal, an open source CMS. The switch was brought on not by efforts to save money or use a more secure web publishing system, but to better foster communication between the White House and WhiteHouse.gov visitors, according to the Obama Administration.]]></description>
			<content:encoded><![CDATA[
																					<p><em><strong>Something both sides of the aisle can agree on&#8230;</strong></em></p>
<p>Last month, the White House re-launched its figurehead web presence, <a title="White House Website on Drupal" href="http://www.whitehouse.gov" target="_blank">WhiteHouse.gov</a> featuring among other changes, a switch<a href="http://www.whitehouse.gov"><img class="alignright" title="WhiteHouse.Gov Website Open Source" src="http://www.steele-agency.com/wp-content/uploads/2009/11/whitehousegov.jpg" alt="" width="350" height="279" /></a> from a proprietary Content Management System (CMS) to <a title="Drupal Open Source Web Platform" href="http://drupal.org" target="_self">Drupal</a>, an open source CMS. The switch was brought on not by efforts to save money or use a more secure web publishing system, but to better foster communication between the White House and WhiteHouse.gov visitors, according to the Obama Administration.</p>
<p>Drupal is one of the big three open source CMS&#8217;s and has built-in functionality for everything from e-commerce to podcasting, and in particular, as the Obama Administration notes, Drupal integrates blogs, comments, polls, user profiles, newsletters, and forums. These are all things useful in encouraging communication between the Government and its citizens, or as Steele Agency notes, a brand and its potential consumer base.</p>
<p>At Steele Agency, we use open source CMS&#8217;s like Drupal, Joolma, and Wordpress to provide clients with the ability to easily manage and update their own web content and foster the interaction between staff and customers. Other federal agencies currently use Drupal for various purposes, including the Departments of Defense, Commerce, and Education and the General Service Administration, and the White House&#8217;s move only further validates the professional use of open source software. When talking to people about using open source in their businesses, they have concerns over costs, effectiveness, and security. When federal agencies employ its usage it does add a sense of authority, but from a business person&#8217;s perspective, its important to note three things:</p>
<ul>
<li>Open source software is very cost effective and has no licensing fees</li>
<li>Open source CMS&#8217;s, when paired with Unix server platforms, are unparalleled in speed and reliability</li>
<li>Though not all open source software is safe (just like proprietary software), Drupul is currently the undisputed security king among CMS platforms.</li>
</ul>
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