The Staffing Agency  came to us with a few goals in mind. One, they knew that they had two entirely different markets: job seekers and employers.  Even deeper, they wanted to showcase their reputation for maintaining a high quality staffing inventory through the use of skills testing and career assessments so as to attract the best and brightest talent and employers who wouldn’t settle for anything less.

Further, they wanted to capitalize on their experience with large firms and the differences that come working with a locally-owned and locally-controlled staffing agency.  In our development phase, we learned that much of what Etowah does is custom for their clients – from payroll idiosyncrasies to timing to forms.  They support some of the largest national and regional manufacturers because they don’t work through multiple layers of decision making.  This was important for us to focus on through the use of natural language, case studies, and building multiple avenues of for potential customers to interact with the company.

Meanwhile, they are also proud of their professionalism and wanted a website and extended web presence that looked amazing, felt clean and crisp, and provided relevant information in an easy-to-navigate place.

Website

As the cornerstone and engine of any digital marketing strategy, the EtowahEmployment.com website is built to grow.  Employers have access to an HR blog, video resumes of potential hires, and case studies from other industries.  Employees are encouraged to actively participate on the Staffing blog, submit online applications, and peruse and respond to job postings.  Dynamic xml mapping and SEO provisions allow the client to build content in the future that is indexed by search engines and assigned relevant titles, descriptions, and keywords for optimal find-ability.

Twitter

The @EtowahEmploy twitter account is also aimed at informing both markets: job seekers will get real-time updates of job availabilities and helpful information and employers will gain access to a myriad of links and resources to make their jobs easier.  Every article published on either blog is built with the option to publish to twitter, making our client’s life easier as they seek to build their web content and stay in touch with customers.

HR Connections Email Newsletter

The client needed a way to share some of the great articles they discover month to month as well as a way to share content written on the blog.  The HR Connections newsletter is positioned to become a monthly resource for employer decision makers and human resources professionals in order to keep them informed of new trends, tax issues, or other labor-related statistics and information.  Sign up for the newsletter in order to stay up-to-date.

LinkedIn

We build keyword-optimized LinkedIn profiles for upper management and an Etowah Employment company profile for the purpose of business development.  As web analytics demonstrate the most relevant search terms, these pages will be updated to remain as relevant as possible.  As a tool to recruit new employers, the blog has been seemlessly integrated into the LinkedIn presence so that any new articles are automatically fed to our client’s LinkedIn community.

Web Analytics

By analyzing server logs of our client’s site before our redesign and closely monitoring traffic and actions over the next months, we will be able to continually refine the site’s relevance to those searching for our client’s services. As the backbone of our ongoing web strategy, custom reports have been built to effectively determine the performance of each page of content.  We believe true web performance is measured in conversions from visitor to lead or to customer, not just in numerical “hits” or visits.  Therefore, we will continue to measure our conversion rates and adjusting our client’s web presence in an effort to continually increase these rates.

Without further ado, here is Steele Agency graphically:

Look for a fully functional Steele Agency website by Monday and a client login portal by the end of February.  Building highly integrated, functional websites is what we do everyday, so it’s a bit like getting the mechanic to work on his own car.

Thanks for your patience!

If you need anything during this time, please feel free to call and leave a message or email us at: info@steele-agency.com

Many thanks and best wishes for a most wonderful 2010!

The first three customers that sign-up for paid Constant Contact services will receive our Quick Start package for free!*

This $159 value features:

• Account set up to send email.
• Upload your permission-based email list(s).
• Brand all automated contact forms with logo and colors including the email signup form, forward email form, and welcome letter.

You can sign up for a year, six months, or just a month-to-month subscription — it doesn’t matter. If you sign up through us, we’ll get you started on our dime.

Signing up starts at $15/month and increases for mailing lists over 1,000 and 5,000.  Paying in advance for six months or a year earns you a 10 and 15% discount, and non-profits always get 10% off.

Read more or sign-up here!

*Offer is not valid with the free 60-day trial.

How to businesses get started/avoid being overwhelmed by new technology?
Can every business use social media?
What about personal privacy and negative press?

The five minute interview is available uncut below:

WRGA Interview with Tricia Steele

To download the presentation, visit us on Slideshare or contact us directly.

As Social Media Assistant, David’s primary role will be exploring over 200 various social media platforms and bringing research and ideas back to the team as well as crafting the Agency presence on those platforms we have not yet joined.  In the future, he will also assist in the implementation of client social media strategy.

You can read all about David’s background and interests on our People page.  Oh, and since he’s an intern, we get to have a little fun with him.  Enjoy his picture!

Thursday, Nov. 12 5:30 – 6:30pm
River City Bank Community Room
This one-hour workshop will be an action-packed overview of Facebook, Twitter, LinkedIn, YouTube, and other social software from a business perspective.  Topics that will be addressed include: retail versus B2B use of social media, security and operational issues, as well as general strategy layout. Participants will leave with a First Steps Guide for utilizing these business web presences.

The event will begin promptly at 5:30 with snacks and beverages provided. Participants do not have to be River City Bank customers, rather this event is open to the public. Interested attendees should RSVP to Kristen Vardy, by emailing Kristen.Vardy@RiverCityBankOnline.Com or by clicking Social Media for Business RSVP.

With that in mind, consider how the current shift in marketing and advertisement could benefit your particular business. All the buzz words – engagement, conversation, social media, webbed – boil down to one reality. Marketing is now a two-way street, giving consumers just as much time to talk as businesses. Fortune 500 companies from Coca-Cola to the Marriot are learning what small town businessmen have always known: relationships equal sales. For large and small businesses, blogs are just part of the shift.

So here’s the question: how can we help fill the gaps? Maybe you’ve got a Facebook account but need help creating applications for your business. Maybe you want to start a blog for customer questions but aren’t sure where to start. Or maybe you’re still wondering why all this is necessary. Let us know!

Furthermore, if you happen to have particular expertise in, say, podcasts or twitter, feel free to share tips and success stories.

Most of all, if you disagree with “engagement” as a marketing strategy, say so.

Let’s talk.

You can now find us near the heart of downtown Rome, across from the Rome Clocktower at 108 East Fifth Avenue (Suite B).  We love our neighbors already, and view is second to none.
View Larger Map

Google’s Android OS boasts great potential for application development and is a great tool for us multitaskers with multiple windows and fast movement between layers. At least, these are the reasons we decided to give it a try.

And thanks to one well designed app, this is the first web update made entirely from the G1.

General Manager and Rome Chamber of Commerce BOD Chairman, David Newby, is seizing this opportunity to upgrade his company’s online image and emphasize “find and share” web 2.0 technologies.  Look for the site to be unveiled late in the week.

Welcome Profile Extrusion!

The Agency announces its newest client, Northwest Georgia, LLC., the developers of The Boulevard.  Breaking ground in April of this year, this mixed use development will boast retail, restaurant, theater, and all the makings of a Live, Work, Play Community.  Stay tuned for the unveiling of the website and announcements of new tenants.

Look for links to current research, trends, and testimonies from “the big guys” as well as general information and opinions about various products and services.

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“Email marketing and online surveys are proven tools that help small businesses connect with their customers and build successful customer relationships,” said Len Bruskiewitz, Director, Partner Programs, Constant Contact. “We are pleased to partner with Steele Agency to provide their clients with our products and services, and we look forward to working with them to help grow their clients’ businesses.”

Steele Agency can provide clients with e-mail marketing and online survey capabilities in addition to full design, distribution and analysis services.

“Small businesses are always looking for effective ways to grow their businesses,” said owner Tricia Steele. “Constant Contact’s customer communication tools give my clients a valuable addition to core marketing strategies. The ease-of-use and affordability make the partner program a great solution to meet the marketing needs within any industry.”

Opened in August, Steele Agency offers comprehensive marketing and promotion services and specializes in Internet marketing and the use of social media for business promotion> www.steele-agency.com.

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