Steele Agency

A sitemap is a structured list of all pages within a website. If your content is not organized in a clear and standardized way, the user will leave your site frustrated and uninterested in your brand.Read more to learn how to build a sitemap and how search engines use them to share your content.

Landing pages are used by companies to target a very specific market, direct customers to specific information, or a summary of their products and services, and more. Learn how landing pages can help improve your conversion rate of visitors to quotes or buyers or clients.

Many people in the realm of social media marketing have picked up on the popular social media sites, Facebook and Twitter, to market for their business. While these sites are great, here is a Top 5 list of sites your business won’t want to miss out on.

Google Adwords is the most well-known form of Search Engine Marketing, making it important to understand exactly what it is and how it can be used effectively to draw traffic and sales for both your website and your business.

Have you played Foursquare yet? No, not the playground game for kids, it’s a new type of social networking that is a game you play with other foursquare users, and just happens to be an incredible business marketer.

This is such a wonderful time for utilizing the new tools Facebook has given, especially with a network of an estimated 400 million users. But as many have found out, Facebook advertising is not for every business.

QR codes provide a dizzying array of ways to connect print and tangible to digital and measurable. Check out our top five list of ways QR codes have recently been used creatively to create buzz, promote products, and provide mobile function.

This powerful but simple tool allows dynamic information to be reached or calculated and then translated into something a browser understands in real time. Richard breaks down this complexity into easy to understand diagrams and analogies.

A practical guide to make even the least computer savvy person a twitter expert. With these simple functions, you will be well on your way to conquering all there is to know about twitter and how to use it.

For a small business owner, the idea of keeping up with yet another “inbox” is daunting, much less a twitter feed, facebook profile and page, linkedin account, youtube channel or delicious account. Now, of course, my first disclaimer is always that you don’t have to be everywhere to be effective (and often must not be everywhere to be effective) but all this aside, it is still exhasting to think about. So, I’m putting together a list of programs that can make some of it a bit easier (and for free).

There’s a way to control what you see when you log in to Facebook. It’s just a little hidden, but here’s a quick how-to to getting the information you want in your Facebook news feed.

Steele Agency takes an in-depth look at the questions:
What is Twitter,
Why should I use it for my business?

Constant Contact has been busy, and we couldn’t be happier as a Business Partner to announce several new import features!

Questions to ask when pondering and planning for a corporate blog with links to success stories of all kinds.

We are often asked why we chose to work exclusively with Constant Contact Email Marketing software. Here’s 5 facts all inquiring minds should know about the powerful software.

Here’s one good reason your company needs a blog – all the big dogs are doing it. However, even small businesses can reap the benefits of blogs.

If you asked your grandmother where she gets her aspirin, she could name the owner, managers and teenage store clerks – along with their quirks and personalities. She’s what marketers call a loyal shopper – someone who wouldn’t dream of going to any other drug store than the Rite Aid two miles away, where she’s been going since 1980. While this may sound counter-intuitive, Facebook marketing is just as old-fashioned. Facebook is about long-term relationships with customers, not rapid one-time sales.

Western media says Twitter had a large role in recent Iranian protests. The facts say that’s only part of the story. A (brief) history on the conflict and how twittering replaced mainstream journalism in a day.

By: Caroline Herndon, Staff Writer
In an economic downturn, everybody shrinks. The budget dries up. Staffs are cut. Customers are lost. That’s why using social media sounds counterintuitive. How can a business master new technology and a new way of thinking while struggling to stay afloat?
Currently, companies respond to social media in two ways, depending on [...]

LOS ANGELES—June 16, 2009—As part of a plan to restructure itself into a more innovative, efficient, and entrepreneurial business, MySpace announced today that it will reduce its staff by nearly 30%. This restructuring plan crosses all U.S. divisions of the company and lowers the total number of domestic staff at MySpace to 1,000 employees.

What is “the stream”?

Depending on who you talk to, it’s the bane of business or a godsend. It’s the shift from article-writing to instant commentary, from teaching to “sharing” information via Twitter or Facebook. It’s a way of seeing information: as an ever-changing web as opposed to a simple paper trail.

Travis Martin’s Thrive! Weightloss launched a new Facebook page Monday. All participants are invited to become a fan, upload before and after photos, and join in the discussion about healthy eating. Public events will be posted, including the upcoming ribbon cutting ceremony and “Why Thrive” workshop hosted at the new headquarters in Armuchee Village Shopping Center. This step into more social web presence builds on the program’s strong community-centered approach. Started in 2006, Thrive! now boasts offices in Rome, Cartersville, and Adairsville and classes throughout the metro Atlanta and Northwest Georgia area.

Here’s a link to a great article written by the CEO of Twitter, the leader in real-time searching and “ambient findability”. He seems to pinpoint the real deal about entrepreneurship: a series of accidents used well. He also might serve as the poster child for the “college is a waste of time” line of thought [...]