Digital Advertising

The advertising world is changing

…some would say has changed

What was once a linear motion of communication where ads went out with the hope that they would bring in new customers is no longer the norm. The options are more complex now. Advertising is morphing from what was once a hit or miss “just stay visible” approach and is being completely reworked and remade by the market itself.

What’s propelling this revolution? The Dawn of the Digital Age. Being “digital” means so much more than the Internet these days. Integration and advances in technology are infusing themselves everywhere (including traditional marketing channels). Where advertising was once the only tool for informing a buying market, the market can now inform themselves and are thus, more aware of advertising as blatant self-promotion. So, advertising has to offer more than just information – prices, dates, promotions, products, etc – and offer value. That value could be convenience, timeliness, necessary function, cool tool, or knowledge (a bit different from information).

We have many exciting avenues in which your business can capitalize on the digital advertising transformation. This includes, but is not limited to:

Search Engine Marketing

Much like Search Engine Optimization, this is the paid channel for businesses to have high visibility on search engines and across networks of news and blog sites. We promote your ability to be seen widely through paid placement, contextual advertising, and paid inclusion.

Social Media Marketing

Social media advertising is a great way to promote certain kinds of business or events. With places like Facebook, you can target specific kinds of people with specific interests or experiences or preferences directly, and do so at an affordable rate.

QR Codes

This is an exciting new technology that has been made available with smart phones. They are two dimensional barcodes that can be read by a simple camera click on a smart phone. These codes can contain a host of electronic information and can be placed anywhere a smart phone can find them (print, signs, t-shirts, walls, billboards, etc)

Cross Media Campaigns

We still incorporate the use of traditional print media, but with a twist. We link print mailers to a qualified mailing list with URL and personalized URL links. These URLs and pURLs direct respondents to a website that integrates directly with the mailed campaign. The beauty is that they are highly trackable and much more effective than other print media.