Cross Media Campaigns

Cross-media marketing solution links the impact-power of direct mail with the interactive capabilities of the Internet. According to a recent DMA study, one out of three direct mail recipients prefer to respond online. This form of marketing is gaining a lot of popularity due to its astounding response rates and its ability to combine the interactivity of the Internet with traditional marketing channels.

Merging two powerful marketing tools gives you the ability to personally reach out to new and existing clients and bring them back into the digital conversation that leads back into your company and products, resulting in conversion of direct mail recipients into qualified, educated prospects and valued customers.

We offer two unique ways in which to participate in Cross Media Advertising:

URL

This is an effective campaign when attempting to grow your brand and bring in a host of new and diverse clients. With this type of cross media campaign, every direct mailer has common URL that takes recipients to online landing page that everyone interacts with the same way. This landing page could be creative, informative, survey-driven, or offer a value for response.

Personalized URL

This type of campaign allows for more customization based on the demographics, marketing preferences, and marketing history of every person receiving your advertisements. Every recipient receives a personalized URL with their name that they can then visit (like myname.awesomecampaign.com). This creates high intrigue from recipients due to the name recognition and uniqueness of advertisement.

Once the recipient visits the online landing page, they are immediately met with a more personalized content and the subsequent landing pages can dynamically vary based on recipients and their actions once on the landing page. This creates and unique experience for each recipient and provides them with relevant and interesting content, while also creating higher returns for you and your business. Your sales force can be notified in real time when a person is logged into their pURL and can choose to make contact while the person is looking at your content. Or, an automated series of responses can be set up to funnel interested leads to you.

Could cross media campaigns be a vital component of your marketing strategy this year? Contact us for a consultation and quote.