Social Media Marketing

With the ongoing shift towards social networking online, new and powerful ways have emerged to advertise effectively through these channels. Besides building a natural presence through a profile, group, page, or participation in discussion,  social media advertising helps drive new participants to your pages, events, and discussions.  There are many ways to embark upon the social media advertising waters, and every campaign should be designed to reach a strategic market.

However, Facebook is easily the biggest social media network on the market and is a great example of how social media advertisement may be different from traditional online ads. Gaining close to 1 Million (!) users a week, its safe to say that at least a segment of your market can be found there.

Advertising on Facebook is based on a simple premise: who is your target market? Because users voluntarily provide demographic information and various preferences,  advertisers can pinpoint the age, sex, relationship status, interest area and geographic area where ads will be seen. It’s important to note that this information is de-identified for the advertiser, so that you can identify target qualities but not the actual people. You can even conduct several simultaneous ads that differ according to what person is viewing them.

Based on a pay-per-click or a pay-per-impression model, you can strategically position your ad for maximum exposure, or maximum likelihood of click-through while sticking to a budget. And of course, all activity as a result of your ad is measurable in real time giving you the power to adjust your ad or ad budget as needed throughout the campaign.

Sell chocolate? You can place an ad on every facebook profile that recently changed its status from “in a relationship” to “single” in a 10-mile radius.  Scary and strange? Possibly.  Good for business? Absolutely.

If you would like to know more about advertising on Facebook, or any social media network, Contact Us today and let’s see what we can do for you.