Email Marketing

Email marketing is the most direct form of web-based communication to present and potential clients. Email is very powerful, and when used well, very effective. Not only is this a great avenue to communicate directly with your clientele and bring them back to your site, but it is also incredibly cost-effective.

The two biggest things that email marketing brings with it are customer loyalty and education. By keeping clients informed with relevant content about your industry, products, or services you build sustainable trust from them.

We are proponents of permission-based email marketing. We think that email marketing is most powerful have chosen to receive them. Content becomes the reason a person has an interest in reading and sharing with others.

We believe that Constant Contact® is the best web-based email marketing software on the market. Not only does it help to create high-impact, professional emails without the need for technical expertise, but it is also driven by highly measurable data.

This software covers every aspect of email marketing. It provides effective and easy- to-maintain email databases, as well as read reports for each campaign, detailing who and how many open your email, every person who clicked through a link, forward onto a friend, and much more.

As a Constant Contact® Business Partner we are well equipped to develop successful email marketing campaignsfor you and your company. We also offer a variety of ways in which we can meet your email marketing needs through Constant Contact®:

If you simply want to sign up for the $15-a-month subscription, you can do that through Steele Agency for the same low rate. While it’s still the same price, any future assistance you may need will be available without the hassle of setup costs and transfer time.

Email Marketing Consultant:

Steele Agency can in a variety of ways: help you run successful email campaigns.

Training

If this is new software for you, more than likely training sessions would be very beneficial to understand all that Constant Contact® has to offer. Understanding how to use the software properly and knowledgably will ensure that your email newsletters are effectively opened, and responded to. Training reduces the learning curve, so that your emails highlight your company’s message instead of your inexperience with the software.

Strategy

We work with you to determine how to effectively support your marketing goals with email. This varies on business and brand, but always with the premise that your email newsletters need to be beneficial to those who are choosing to read it. This starts with determining what content is necessary and how to make it as appealing as possible to your customers.

Reporting

If you’d like to know the success of your email campaigns, we can certainly let you know. The measureable data through Constant Contact® is an incredible useful resource that provides the extremely helpful data regarding the success of any email campaign. By knowing information like who clicked through what links, you can determine what information was valuable and how to use this knowledge in shaping future email newsletters.

Email Marketing Content

Template Creation

If design is not your specialty, we have many capable hands to assist you in this area. We can build professional, visually appealing email templates that you can use easily for all your email campaigns.

Content Creation

If you struggle with viable content to include with your email, we can certainly help. Significant content is the most important part of your email newsletter, and we want to help ensure you have the best and most pertinent content to share with you readers.

Content Management

If you find your emails contain a high percentage of flagged as spam results, we can work with you to ensure that there isn’t anything in the future email that would warrant your email being flagged as spam. We can also work on techniques to make your content more appealable to your readers.

Contact Management

Having an accurate and up-to-date contact list is almost as important as the email newsletter itself. With such an increased government attention over the last few years over the mandates regarding email and spam, it more important to ensure that everyone on your lists are people who have chosen your to receive your email. Its also important to remove email names that no longer exist, as Constant Contact® prices are based on number of emails recipients receiving your newsletter. We can maintain large email databases to guarantee nothing slips through the cracks.

Event and Campaign Management

Several other features are available within Constant Contact® that we can create and maintain for you. For any upcoming events, we can create digital invitations and establish a branded landing page that brings recipients more details, RSVP options, and maps with directions.

We can also create surveys to help generate more interaction between your company and email recipients.

Email Marketing Complete Coverage

If email marketing is something you need for your business but don’t have the resources or desire to manage it yourself, NO PROBLEM! We can handle all aspects of you email newsletter. We will build your email database, design a custom template for your newsletter, generate content for your readers, and provide read reports for every newsletter campaign.

Contact Us today for what we can do for you.