SEO for Existing Websites

Search Engine Optimization or SEO is just a fancy phrase for the “findability” of your website. It doesn’t matter how relevant your website is: if customers can’t find it, they probably won’t do business with you.

While we build various SEO packages into every website that we create, we can also work with established websites and work to boost its findability without having to start from scratch. How do you know if you’re in need of a SEO boost? Well, here’s a few ideas in order to find out.

First, learn to think like a customer looking for your website. Go to Google. Pretend you don’t know your company’s name or where it’s company’s located – you’re just looking for a product or service. Type in your product and state, such as “dentist + Georgia.” Did you find yourself?

If you’re not on the first or second page, you need SEO. Search engines need better information about your company – who you are and why you’re relevant. There are many ways to do this, and the process takes time. But, if you haven’t started, you’re behind.  Your website is up, but it’s impossible to expand your audience.

We can help.

There are several basic starting places:
•    Metatags – this is “data about your data” or titles, keywords, and descriptions that tell computer search engines what your site is all about.
•    Submissions – your site needs to be submitted to as many search engines as possible to obtain the best positioning.
•    Directory Listings – the more sites like yours refer to your site, the better the placement your site will receive.
•    Paid Listings – a few well-placed paid positions can help improve your natural position.

Again, this takes time and involves complex variables. Due to the nature of search engine indexing, changes happen slowly to results listings.  However, if you’re not doing anything to improve your findability on the web, you will never be found. Schedule an appointment with Steele Agency today to see how you can get started.

Contact Us today for more info on Search Engine Optimization packages for your existing website.